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Pantone Colour of the Year 2019: Exhibitions and colour

Pantone reference 16-1546 might not mean much to you, but when we tell you that it’s Living Coral, which just happens to be the Pantone Colour of the Year for 2019, it should get your imagination moving with images of calm, warmth, and soft edged colour pops.  How can we translate this into exhibitions?

 

Colour grabs attention, something we are all vying for.  When it comes to non-verbal communication colour is the easiest and quickest way to convey your messages.  For example red makes us pay attention (think fire engines and traffic lights), whilst blue is more calming and reliable (think police uniforms and surgeons’ scrubs).

According to Pantone ‘In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages light-hearted activity. Symbolizing our innate need for optimism and joyful pursuits. Pantone 16-1546 Living Coral embodies our desire for playful expression’.

We don’t expect you to instigate a complete rebrand just to incorporate the Pantone colour of the year! But think about how colour can help you stand out in a busy exhibition hall.  Whether it’s clever use of your brand colours or something new altogether, create eye catching design.  Explore the palette of colours that work with your existing brand guidelines, there are so many options. Work to create an exhibition environment that captivates your potential customers and invites them to join you in a welcoming, immersive, and engaging exhibition or event space.

Once on your stand colour can help guide visitors around your stand, highlight key areas, or showcase products.  Use colour to create bold areas to ignite the imagination and then calmer areas for discussion.

Contact us to find out how we can make colour work for you and your event.

 

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